GEMEINSAM SIND WIR STARK

GEMEINSAM SIND WIR STARK

About us

EDI AG centralizes, bundles and digitalizes the purchasing of impulse trading in the non-organized retail sector with a specially developed IT platform (CRM & intuitive B2B online store) and an enhanced ERP as well as its own warehouse and delivery logistics.

EDI AG was founded in Berlin on March 27, 2015.
The first digital test phase with 30 POS partners began in 2020 and was successfully completed in 2023.
It is currently the only buying group in the impulse sector in non-organized retail in Germany.
This includes “Spätis”, kiosks, bakeries, specialist beverage stores and fast food restaurants.

By centralizing the purchasing of POS retailers in the EU’s largest urban market (Berlin), the company also negotiates directly with the industry on purchasing conditions as well as marketing and sales terms.
The purchasing advantages create considerable added value for the retailers without additional effort, and payment terms of up to 90 days further increase the added value for the POS partners.

EDI AG is paving the way for digital change as well as the digital transformation and the automation of processes in the impulse segment.
This is made clear by the specially developed applications, which streamline and optimize the ordering processes of POS retailers as well as its own processes.

EDI AG guarantees an availability of goods of more than 99% and a delivery capability of more than 99%.
Our own delivery logistics and warehousing guarantees reliable delivery of goods within 24 hours.

Since fall 2023, EDI AG has been using its specially developed CRM system to provide POS partners with comprehensive data in real time & mobile for sales and efficiency management.
The aim is to significantly increase sales growth by increasing the depth of the product range at each POS.

Administration and committees

The supporters of this concept have all worked for many years as entrepreneurs, consultants, lobbyists, managers, bankers and lawyers.

This enabled us to incorporate well-founded core competencies and experience as well as extensive contacts both in the organized trading sector (nationwide) and with future trading partners from the non-organized trading sector (in the first step in Berlin, the largest urban market in the EU) into our business model

Thomas Traboulsi
CEO

Businessman, entrepreneur

Frank Maier
Designated CPO (Procurement)

Business administrator

Gunnar Seydler
Designated CFO

Business Management

Oliver Girrbach
Chairman of the Supervisory Board

Lawyer

Natalia Dyrr
Deputy
Chairwoman of the Supervisory Board

Business administrator

Bülent Bozdag
Supervisory Board

Group Director Retail & Commercial at Isbank AG in Frankfurt/Main (responsible for the whole of Europe, with power of attorney)

Developers and supporters

Thomas Traboulsi
Businessman, Entrepreneur

for more than 30 years with sound commercial core competencies in the organized and non-organized trading sector

Anna Donets
Diplom-Betriebswirtin

Over 15 years as an experienced entrepreneur with sound commercial core competence

André Franell
Diplom-Betriebswirt

Entrepreneur, for more than 25 years with sound commercial core competencies

Wolf-Dieter Gießmann ✝
Diplom-Betriebswirt

Over 30 years of experience as a management consultant and interim manager with sound commercial core competencies in the retail sector

Nils Busch-Petersen
Lawyer

Managing Director of Handelsverband Berlin-Brandenburg e.V.

Tobias Tuchlenski
Diplom-Betriebswirt

Managing Director of KAISERS TENGELMANN Berlin/Brandenburg (2002 - 2017).'Member of the Executive Committee of Handelsverband Berlin-Brandenburg e.V. (since 2010).


Our special thanks also go to our POS partners

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